Communication and dissemination is a key aspect for the S+LOADZ project in order to deliver a compelling message to the target audience during the project lifetime. The communication strategy is twofold: from one side, it is highly important to keep informed local stakeholders and potential users of loading zones, and one the other side, to promote the knowledge developed by the project and S+LOADZ solution through international city logistics events. On 30th May, the Action and Impact Group of EIT Urban Mobility, Innovation Hub North and Royal Norwegian Embassy organised the “Sustainable City Logistics Community Event” in Copenhagen. S+LOADZ project was well represented by its project officer Wiebke Müller (EIT Urban Mobility) and project coordinator Marc Figuls (Factual).
The first part of the event was focused on the innovative logistics projects that different Scandinavian stakeholders are developing, followed by a brainstorming session including a key question: How does the future of sustainable city logistics look like? At this point, we had the chance to discuss the digitalisation of the kerbside, the promotion of low-emission logistics and the deployment of incentives to nudge user behaviour towards a more sustainable mobility, all of them aspects that are playing a key role in the S+LOADZ project. The second part of the event was more focused on the future opportunities for European funded projects and three inspiring workshops have been set by the EIT Urban Mobility Action and Impact Group. The main goal of the new European topics addresses similar objectives as S+LOADZ project: to reduce the externalities of city logistics (pollution, noise, congestion, etc), to make them more efficient and to co-create new frameworks to promote citizen engagement and its participation in shaping future city logistics.